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Social Login and Social Sharing Trends Q2 2012

Data on social login and sharing trends from Q2 2012 showed Facebook dominating authentication while Twitter drove more actual content sharing.

Social Login and Social Sharing Trends Q2 2012

Published on July 30, 2012

If I use my Google account as a portable identity to login and participate on sites across the web, that choice is a distinct sign of loyalty and brand affinity toward Google. (janrain)

So, when it comes to social login, Facebook is the most popular option: 48%…

Let’s have a look at trends history:

Social sharing trends also show that Facebook has been the most popular option (more than 50%) for the last 4 quarters. Twitter shares are increasing, while MySpace disappeared from the list last quarter.

read more interesting and useful details at the janrain quarterly report.

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