Matt Cutts confirmed Penguin 2.0 was coming. The update targeted sites manipulating rankings through bought links — a more powerful version than the original.
Google Penguin 2.0
Published on May 14, 2013
There has been much talk lately about some kind of major Google update – Google Penguin 2.0 and Matt Cutts has confirmed in his latest video that we can expect the next Penguin update in the next few weeks.
Google’s Penguin update launched in April 2012, and there were 2 refreshes last year – in May and October. It was released to better catch sites spamming search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
Watch the video here: What should we expect in the next few months in terms of SEO for Google
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